20+ Years of Global Strategic Marketing Expertise in the Life Science Industry
Strategic, commercial marketing lead
Several pre-launch pharmaceutical products - small molecules & biologic assets
- Pre-launch commercial workstreams with first-to-launch markets on strategy, differentiation, messaging and organizational readiness according to launch readiness framework
- Lead of cross-functional development of a strong label text (SmPC)
- Key message development
Commercial lead
Commercial evaluations within strategic marketing and business development
- Business case development for expansion into new markets
- Commercial assessments of new clinical indications for brand optimisation
- Business Development projects for global and regional evaluations
- Due Dilligence evaluations on global and regional levels
Strategic input lead
Organisational development projects
- Strategy development for portfolio strategy for regional level (international markets ie. China, Middle East, Japan)
- Cross-functional development of the future organisational strategy of select affiliates
- Global brand strategy development
- Global disease strategy development
